In 1994, I was a rookie columnist for my college newspaper. My predecessor, Judd Slivka, had stepped aside to become sports editor. Judd asked me one day how my new gig was going, and I observed that ideas were coming to me faster than I could write them. “Write them down,” he urged me. “You’ll need them later.” And he was right. It took about a month for me to learn that ideas come in waves and droughts, and survival as a weekly columnist depends on stretching those waves far enough to cover the droughts.
And bloggers face exactly the same challenge. Otherwise, they run out of ideas and become people who post something only occasionally, and, eventually, not at all.

