42 years ago today, on October 28, 1983, Texas Instruments announced it was discontinuing the TI-99/4A computer and withdrawing from the home computer market. It was a stunning admission of defeat for a company that had everything it took to absolutely dominate the home computer market: vertical integration, name recognition, pre-existing relationships with retailers, and a compelling design. Let’s look at what went wrong.
TI-99/4A discontinued October 28, 1983










