A former Microsoft executive referenced watermelon KPIs the other day on social media. It’s been a long time since I’ve heard that term, but I see examples of watermelon KPIs frequently. Let’s talk about what watermelon KPIs are, how to recognize them, and why they are bad, but people still love them.
A watermelon KPI is a statistic or metric that looks good, but upon further examination, is actually bad. Like a watermelon, these KPIs are green on the outside, but red on the inside.