So it’s November 1997. The Internet is catching on and you want to start an online business. You just need a big idea. How about selling toys on the Internet? That could be big, right? Hence etoys.com, a short-lived Internet retailer founded November 3, 1997.
That’s a bit of an exaggeration. While etoys was founded in November, the idea dated back to February 1997. That’s when former Walt Disney VP Toby Lenk joined up with Bill Gross, founder of a net startup incubator called Idealab, to start building etoys. They secured financing by September and launched in November, just in time for the 1997 holiday season.










