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The trade off of fidelity and convenience in marketing, and how it doomed my favorite company

Dave Farquhar Retro Computing March 5, 2014July 14, 20171980s, amiga, apple, apple ii, atari, atari 2600, commodore, commodore 64, IBM, kindle, mac os x, macintosh, NES, nintendo, nintendo nes, os x, radio shack, Star Trek, unix

I’m reading a book called Trade-Off, by former USA Today technology columnist Kevin Maney. It’s primarily a marketing book.

Maney argues that all products are a balance of fidelity and convenience, and highly favor one or the other. He additionally argues that failed products fail because they attempted to achieve both, or failed to focus on either one.

An example of a convenient product is an economy car. They’re inexpensive to buy and inexpensive to keep fueled up, but don’t have much glitz and you probably won’t fall in love with it. A high-end sports car or luxury car is a lot less practical, but you’re a lot more likely to fall in love with it, and gain prestige by driving around town in it. Read more

Dave Farquhar

David Farquhar is a computer security professional, entrepreneur, and author. He started his career as a part-time computer technician in 1994, worked his way up to system administrator by 1997, and has specialized in vulnerability management since 2013. He invests in real estate on the side and his hobbies include O gauge trains, baseball cards, and retro computers and video games. A University of Missouri graduate, he holds CISSP and Security+ certifications. He lives in St. Louis with his family.

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Getting past your own biases

Dave Farquhar Uncategorized February 13, 2014July 14, 20171990s, amiga, Andy Grove, apple, atari, Bill Gates, commodore, IBM, intel, macintosh, motorola, x86

I read Andy Grove’s Only the Paranoid Survive last week. I always figured it was an autobiography or memoir, not a business book. But it’s a business book. A very good one.

I avoided it because I didn’t like Andy Grove. I’ve never been a fan of Intel’s business practices during the 1990s and 2000s, including using payola to keep competitors’ chips out of large computer systems, but after reading this book, I’m more disappointed than anything. Whichever company had Andy Grove wins, period. No need to cheat. Read more

Dave Farquhar

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The high-dollar cardboard box

Dave Farquhar Retro Computing, Toy trains February 7, 2014July 30, 20171950s, atari, collectibles, lionel, marx, New Jersey, video game, vintage computer

There was one other interesting quote in the Post-Dispatch’s Top 10 collectibles for value this week:

10. Boxes (yes, simple boxes!)
For a starter, wooden boxes of all types with and without locking mechanisms, souvenir boxes, tea boxes, cigar boxes, jewelry, knife boxes and the list goes on for value. If you can put something in it, somebody wants to give you money for it.

Don’t get too excited, but a box doesn’t have to be made of wood to be valuable. Even a cardboard box can have some value, depending on what came in it. But don’t get too excited. Read more

Dave Farquhar

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Sculley on Jobs

Dave Farquhar Retro Computing September 11, 2013September 16, 20231980s, amiga, apple, apple ii, Apple Lisa, atari, commodore, IBM, Korea, macintosh, pixar, Steve Jobs, Toy Story

John Sculley famously fired Steve Jobs in September 1985, a move that’s pretty universally panned today. Nearly 28 years later, Forbes asked Sculley about it.

Here’s the money quote:

“He was not a great executive back in those early days. The great Steve Jobs that we know today as maybe the world’s greatest CEO, certainly of our era, he learned a lot in those years in the wilderness.”

Dave Farquhar

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You can’t collect everything

Dave Farquhar Retro Computing, Toy trains July 9, 2013November 21, 2018atari, lionel, Lionel Postwar, marx, nintendo, o gauge, postwar lionel, tin, video game, yahoo

There’s been a fairly spirited discussion lately in the always excellent Yahoo Marx Train group about the merits of Marx tin trains versus plastic ones. Some people like them all, some people prefer one or the other, and almost everyone with a preference is apologizing to the people who prefer the other.

That’s part of what makes that group great–the lack of elitism and looking down on others whose preferences differ–but in my mind, there’s no apology necessary because very few hobbyists have the time, space, or budget to collect everything. Read more

Dave Farquhar

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Where Microsoft lost its way

Dave Farquhar Windows June 7, 2013July 9, 20171980s, 1990s, 6502, amiga, android, apple, apple ii, AT&T, atari, atari st, commodore, Digital Research, excel, IBM, IOS, Microsoft Basic, MOS, motorola, motorola 68k, nintendo, sony, unix, windows 8, windows me, xbox, XT

John C. Dvorak wrote an analysis of how Microsoft lost its way with Windows 8 this week.

All in all it sounds reasonable to me. His recollection of DOS and some DOS version 8 confused me at first, but that was what the DOS buried in Windows ME was called. But mentioning it is appropriate, because it shows how DOS faded from center stage to being barely visible in the end, to the point where it was difficult to dig it out, and that it took 15 years for it to happen. He’s completely right, that if Microsoft had pulled the plug on DOS in 1985, Windows would have failed. Read more

Dave Farquhar

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Are video games a good investment?

Dave Farquhar Retro Computing June 3, 2013July 9, 20171950s, 1980s, 1990s, american flyer, atari, Baby Boomers, baseball cards, collectibles, lionel, nintendo, old trains, pi, playstation, raspberry, Raspberry Pi, real estate, video game, vintage trains

An article on Slashdot asked this weekend whether video games were a good investment. So are video games a good investment? Will they appreciate over time?

The answer is generally no. Collectibles in general are not–they follow a boom and bust cycle. I’ve seen it happen in my own lifetime.

Dave Farquhar

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No, this doesn’t mean Ubuntu and Linux are giving up

Dave Farquhar Hardware, Software June 1, 2013August 25, 20161980s, amd, amiga, android, apple, atari, commodore, compaq, IBM, intel, ipad, Libre Office, macintosh, Microsoft Office, motorola, Packard Bell, red hat, ubuntu, unix, windows 8, XT

This week, Mark Shuttleworth closed the longstanding Ubuntu bug #1, which simply read, “Microsoft has majority market share.” Because Microsoft didn’t lose its market share lead to Ubuntu, or Red Hat, or some other conventional Linux distribution, some people, including John C. Dvorak, are interpreting this as some kind of surrender.

I don’t see it as surrender at all. Microsoft’s dominant position, which seemed invincible in 2004 when Shuttleworth opened that bug, is slipping away. They still dominate PCs, but PCs as we know it are a shrinking part of the overall computing landscape, and the growth is all happening elsewhere.

I have (or at least had) a reputation as a Microsoft hater. That’s a vast oversimplification. I’m not anti-Microsoft. I’m pro-competition. I’m also pro-Amiga, and I’ll go to my grave maintaining that the death of Amiga set the industry back 20 years. I have Windows and Linux boxes at home, my wife has (believe it or not) an Ipad, and at work I’m more comfortable administering Linux than Windows right now, which seems a bit strange, especially considering it’s a Red Hat derivative and I haven’t touched Red Hat in what seems like 400 years.

What Shuttleworth is acknowledging is that we have something other than a duopoly again, for the first time in more than 20 years, and the industry is innovating and interesting again. Read more

Dave Farquhar

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How the IBM PC became the de facto standard for desktop computers

Dave Farquhar Retro Computing May 4, 2013September 29, 20191980s, 1990s, Ad Lib, amiga, apple, atari, atari st, compaq, Creative Labs, Digital Research, excel, IBM, intel, motorola, radio shack, Steve Jobs, Tandy, tandy 1000, Texas Instruments, TI, VGA

I saw a question on a vintage computing forum this week: How did the IBM PC become the de facto standard for PCs, and the only desktop computer architecture from the 1980s to survive until today?

It’s a very good question, and I think there were several reasons for it. I also think without all of the reasons, the IBM PC wouldn’t have necessarily won. In some regards, of course, it was a hollow victory. IBM has been out of the PC business for a decade now. Its partners Intel and Microsoft, however, reaped the benefits time and again.

Dave Farquhar

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Putting right E.T. for the Atari 2600

Dave Farquhar Retro Computing April 6, 2013July 9, 2017atari, atari 2600, Star Wars, video game

Hacking vintage video games has been a popular trend this year, so I suppose it was only a matter of time before I saw this: A hobbyist spent a few weeks this year fixing the infamous E.T. cartridge for the Atari 2600, and kept a detailed analysis of the project. I found it interesting.

Dave Farquhar

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