Consider the following scenario:
In [a consumer finance] study, the authors, Abigail Sussman of Princeton University and Adam Alter of New York University, ask you to imagine that one of your favorite bands is performing nearby. The ticket costs more than you would ordinarily spend, but you have never seen this band live and decide the experience is worth the cost.
The next week, your television breaks and you buy a pricey replacement because you only buy a new TV once every few years. A week later, you are celebrating your 10th wedding anniversary. Since this is a once-in-a-lifetime event, you decide that the occasion warrants a splurge.
Here’s how I would handle that sequence of events–a sequence of events that the study found many people Read more