Why are there two standards for computers, and why do Apple computers enjoy a cult following while PCs seem bland and boring and offer nothing but a low price? I think Simon Sinek’s theory of the Golden Circle applies to computer marketing and provides a good explanation.
Apple marketing starts with why they build things, proceeds to how they build them, and ends with what they are. PC marketing generally emphasizes compatibility and price, which leaves you vulnerable to someone beating you on price, and doesn’t build a following.

David Farquhar is a computer security professional, entrepreneur, and author. He has written professionally about computers since 1991, so he was writing about retro computers when they were still new. He has been working in IT professionally since 1994 and has specialized in vulnerability management since 2013. He holds Security+ and CISSP certifications. Today he blogs five times a week, mostly about retro computers and retro gaming covering the time period from 1975 to 2000.










