What high school did you go to?

Last Updated on October 19, 2017 by Dave Farquhar

Crestwood Plaza is a mall in the southwestern suburbs of St. Louis. It was originally built in 1957, and was one of the largest, if not the largest, malls in the area. I remember the radio commercials from the 1980s where the pitch line was “The ultra mall has it all.”

Today it’s at least 30% vacant and struggling. It’s been for sale for a while. They finally found a buyer.It merited mention in the St. Louis Post-Dispatch. A group led by two brothers is buying the mall to redevelop it.

The article doesn’t say what the two brothers plan to do with the mall, except that it will be a “mixed-use” redevelopment. That tells me about as much as saying there will be concrete and steel involved.

But the article goes out of its way to mention what high school the two brothers attended.

Yet another example of the St. Louis attitude. Nothing’s as important as what high school you went to.

I’m surprised the headline didn’t read “Two Ladue H.S. Alumni Buy Crestwood Plaza.”

I guess there just wasn’t enough room.

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