The trade off of fidelity and convenience in marketing, and how it doomed my favorite company

I’m reading a book called Trade-Off, by former USA Today technology columnist Kevin Maney. It’s primarily a marketing book.

Maney argues that all products are a balance of fidelity and convenience, and highly favor one or the other. He additionally argues that failed products fail because they attempted to achieve both, or failed to focus on either one.

An example of a convenient product is an economy car. They’re inexpensive to buy and inexpensive to keep fueled up, but don’t have much glitz and you probably won’t fall in love with it. A high-end sports car or luxury car is a lot less practical, but you’re a lot more likely to fall in love with it, and gain prestige by driving around town in it. Read more

Getting past your own biases

I read Andy Grove’s Only the Paranoid Survive last week. I always figured it was an autobiography or memoir, not a business book. But it’s a business book.  A very good one.

I avoided it because I didn’t like Andy Grove. I’ve never been a fan of Intel’s business practices during the 1990s and 2000s, including using payola to keep competitors’ chips out of large computer systems, but after reading this book, I’m more disappointed than anything. Whichever company had Andy Grove wins, period. No need to cheat. Read more

The Post-Dispatch may be giving the wrong idea about the dollar value of vintage computers

Articles like Top 10 collectibles for value, from the Post-Dispatch this week, frequently make me nervous, mostly because of statements like this one:

[D]id you know that computer parts can bring home cash, too?

Statements like that tend to get people’s hopes up way too high. I find the timing interesting though, seeing as a TRS-80 Model 1 sold at a St. Louis estate sale this past weekend. The estate seller’s reaction? “Normally you can’t give that stuff away.”

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IBM PCjr and Tandy 1000

IBM PCjr and Tandy 1000

On January 29, 1984, two computers hit the market. One was Apple’s Macintosh. It needs no introduction. The other was the IBM PCjr. It was a little less successful. We’ll talk about what this has to do with the Tandy 1000 in a minute.

The PCjr is one of the biggest flops in computing history. Few people know much more about it than that. It ended up being an important computer, but it certainly didn’t meet IBM’s expectations. Read more

The NSA’s disaster aversion by keeping BIOSes safe for the free world

This weekend, CBS ran a story about how the NSA foiled a sinister plot to brick millions of PCs and cause a financial meltdown. At least they didn’t say MELTDOWN.

My opinion is that this is a puff piece. A source managed to scare a journalist with a threat that sounded credible enough, and make something routine sound big and threatening.

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A meeting secret weapon: the potato

One of the security podcasts I listen to–I’m not sure which one, but this sure sounds like Liquid Matrix–gave some advice the other week about meetings: Bring a raw potato.

With any luck, you won’t need it. But if the meeting gets out of hand, whip out the raw potato and–hopefully you washed it first–eat it. Yes, just like an apple. Supposedly the meeting ends very quickly when you do this.

I was at a meeting about backups last week where I really needed this. We’re at a stalemate. I need some disk space and the ability to connect to it via NFS or SCP. My protagonist wants to come in through MySQL. He’s not coming in through MySQL, and we’re not reverse-engineering a product that costs more than my house. My stance is that we’ll use the product precisely the way it’s designed, so that next week when we need the vendor’s support, they don’t blame whatever problem we’re having on the backups. The product has the facility to back up and restore its data through one of those two protocols, and setting it up takes less time than a single meeting.

Too bad it was a conference call, where I’m not sure it would have the same effect. But the next time I get a meeting request about this when what I need is a destination IP address, account credentials, and a protocol, I’m bringing a potato.

The problem with Lifehacker’s computer manufacturer ranking

Lifehacker posted a controversial computer manufacturer ranking this week. I’m not sure how you can rank anything with Apple, HP, and Dell in it and not be controversial–someone’s going to be offended that their favorite isn’t at the top and their least favorite isn’t dead last–and while I agree with it more than I disagree with it, there are at least three problems with it.

So, let’s go. Read more

Sculley on Jobs

Sculley on Jobs

John Sculley famously fired Steve Jobs in September 1985, a move that’s pretty universally panned today. Nearly 28 years later, Forbes asked Sculley about it.

Here’s the money quote:

“He was not a great executive back in those early days. The great Steve Jobs that we know today as maybe the world’s greatest CEO, certainly of our era, he learned a lot in those years in the wilderness.”

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Cringely takes on Ashton Kutcher’s movie about Steve Jobs

Mark Stephens, a.k.a. Robert X. Cringely, wrote last week about his disappointment in Ashton Kutcher’s movie Jobs, about the late Apple co-founder and CEO.

Here’s the most important part of his quasi-review:

[S]omething happened during Steve’s NeXT years (which occupy less than a 60 seconds of this 122 minute film) that turned Jobs from a brat into a leader, but they don’t bother to cover that. In his later years Steve still wasn’t an easy guy to know but he was an easier guy to know. His gut for product was still good but his positions were more considered and thought out. He inspired workers without trying so much to dominate or hypnotize them.

Indeed. Read more

Windows NT turns 20

The first version of Windows NT, version 3.1 (to coincide with the then-current 16-bit version of Windows) was released 20 years ago today. It was an insanely ambitious effort for Microsoft that took a while to pay off, though it eventually did in spades. Windows NT was what killed off Novell and OS/2 and turned the proprietary operating system market into a duopoly. Although a user running it wouldn’t see much difference between Windows NT and regular Windows except that it didn’t crash nearly as much, it was the first version of Windows that qualifies as a modern operating system, with pre-emptive multitasking and protected memory.

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