The St. Louis Post-Dispatch profiled three local sign collectors this weekend. Bill Christman, Greg Rhomberg, and Jim May go around buying old storefront signage, particularly enamel-painted metal signs with neon lights.
“Most businesses are branded franchises, so you see the same signs over and over, repeating every few miles,” said Tod Swormstedt, who operates a sign museum in Cincinnati. “But the old signs — the hand-carved shoe or the gold-leaf lettering on a window — were iconic and what made each neighborhood unique. People miss that.”
