Atari was on top of the world in 1982, so much so that the movie Blade Runner featured it as a dominant company in 2049. But it fell hard and fast, and several times. Here’s why Atari failed and didn’t maintain world dominance for 80 years like we once expected.
Atari’s failure happened on two fronts, the computer market and the game console market. Atari was an early pioneer in both, but its upstart competitors ultimately understood both markets better. But in all fairness, not all of the companies that understood the market better survived either.










