What is the purpose of a screen saver?

What is the purpose of a screen saver? Screen savers served both a technical and a marketing purpose. From a technical perspective, the purpose of a screen saver was to keep an image from permanently being engraved in a CRT monitor’s phosphors. But it wasn’t long before screen savers started serving a vanity or entertainment purpose.

The purpose of a screen saver: Preventing screen burn

What is the purpose of a screen saver
This monitor is powered off but you can still read the “please wait” message it spent most of its life displaying. Changing the image from time to time or blanking the screen would have kept this from happening.

If you displayed the same image in a monitor nonstop for too long, it damaged the monitor. This problem had a name: screen burn.

To keep the image from being permanently etched into the monitor, you needed to change the image from time to time. Usually, 30-60 minutes was often enough, and all you really needed to do was change the colors.

Atari 8-bit computers randomly changed the colors of the display after a period of sitting idle for exactly this reason, to avoid damaging your television.

The first PC screen saver appeared in the December 1983 issue of Softalk magazine. All it did was blank the screen after three minutes of activity, which was more than adequate to prevent damage even on the very cheapest of cheap monochrome monitors.

When televisions and monitors cost hundreds of dollars, you didn’t want to ruin it if you could avoid it.

The marketing purpose of a screen saver

What is the purpose of a screen saver
After Dark was the most popular and famous screen saver collection. Its claim to fame was a screen saver that showed an army of flying toasters.

As computers gained color graphic capabilities, screen savers became more and more elaborate. It helped them serve a marketing purpose. Part of the reason Windows caught on was the presence of eye-catching screen savers in retail stores.

When I worked in retail selling computers, I noticed a bit of an uptake in foot traffic in my department when the screen savers kicked in. I still think the 3D screen savers included in Windows 95 helped drive sales. The 3D screen savers made the computers look more capable than the 2D screensavers in Windows 3.1.

Screen savers were a cottage industry too. In the early 1990s, stores like Best Buy had a full shelf of screen saver collections, generally priced at around $30. After Dark was the most popular one. Berkeley Systems released After Dark for the Mac in 1989, and followed up with a Windows version in 1991.

It wasn’t long before other companies released screen saver packages with specific themes. During the 1990s, owning a computer that was capable of displaying an elaborate screen saver was something of a status symbol, and I think that helped drive the sale of these packages.

Eventually the screen saver fad wore off, probably because computers powerful enough to run them stopped being exotic, and because operating systems came with a fairly heavy selection of them. By the mid to late 90s, the idea of paying $30 for a screen saver was laughable. Berkeley Systems sold out to Sierra On-Line in 1997, and by 1997, it was better known for its You Don’t Know Jack franchise than it was for After Dark.

Problems with screen savers

My beef with elaborate screen savers was that they consumed an inordinate amount of CPU power and RAM for the benefit they provided, and prevented your computer’s energy-saving features from kicking in. Displaying a blank screen was a lot easier on your computer’s resources, and a lot easier on the monitor too. Displaying moving images was easier on the phosphors than displaying a static image all the time, but a blank screen was easier still. CRT monitors would degrade if they displayed a live image all the time, and you’d have to crank up the brightness to keep them readable.

Once the Internet became ubiquitous, there was always the danger of freebie screensavers people downloaded being laced with malware or spyware, which is an even bigger concern. Confining yourself to a screen saver included with Windows is a good policy from a security point of view.

Are screen savers still necessary?

Plasma displays can still burn in, but the effects generally will reverse themselves over time. Some people think LCDs can burn in, but it takes much longer. I’ve never actually seen a burned-in LCD.

I recommend using the blank screen screensaver. It saves energy and gives your monitor’s backlight a rest, if nothing else. I’m all for saving energy and extending monitor life expectancy. I like reliability. Gratuitous animation and especially sound doesn’t do much to further those goals. If anything, it just creates distraction. At worst, it actually causes damage.

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