This Ars Technica article talks about the politicization of energy saving products. Pitch energy efficiency as a cost savings, and liberals and conservatives alike are willing to buy. Pitch it as environmental-saving, and moderates get turned off while conservatives get even more so.
The lesson to marketers: Sell energy-efficient products as technology that promotes energy independence and cost savings. Everyone likes technology, everyone likes energy independence, and everyone likes cost savings.
And the savings is significant. Although I don’t have LED lights and an occupancy switch in every room yet, that’s my eventual goal. Even as electric rates go up, my electric bills tend to hold steady or barely go up, mostly because none of my rooms consume more than 60 watts of electricity to light them, and the highest-traffic rooms turn the lights off automatically after everyone leaves. My total usage goes down some years.
And for what it’s worth, I always preferred LED lights with occupancy switches. The LEDs don’t seem to care how often you switch them off and on; but CFL bulbs do. When using an occupancy switch with CFL bulbs, be sure to put them on their very longest time setting. Anymore, I always go with LED bulbs.