Have I been brainwashed by Redmond? In the wake of MacWorld, Al Hawkins wrote a piece that suggested maybe so. My post from Thursday doesn’t suggest otherwise.
So let’s talk about what’s wrong with the PC industry. There are problems there as well–problems across the entire computer industry, really. The biggest difference, I think, is that the big guns in the PC industry are better prepared to weather the storm.
IBM’s PC business has been so bad for so long, they’ve considered pulling out of the very market they created. They seem to be turning it around, but it may only be temporary, and their profits are coming at the expense of market share. They retreated out of retail and eliminated product lines. Sound familiar? Temporary turnarounds aren’t unheard of in this industry. IBM as a whole is healthy now, but the day when they were known as Big Black & Blue isn’t so distant as to be forgotten. But IBM’s making their money these days by selling big Unix servers, disk drives, PowerPC CPUs and other semiconductors, software, and most of all, second-to-none service. The PC line can be a loss leader, if need be, to introduce companies to the other things IBM has to offer.
Compaq is a mess. That’s why they got a new CEO last year. But Compaq is a pretty diverse company. They have DEC’s old mini/mainframe biz, they have DEC’s OpenVMS and Digital Unix (now Tru64 Unix) OSs, they have DEC’s Alpha CPU architecture, and DEC’s widely acclaimed service division, which was the main thing that kept DEC afloat and independent in its day. Compaq also has its thriving server business, a successful line of consumer PCs and a couple of lines of business PCs. The combined Compaq/DEC was supposed to challenge IBM as the 800-pound gorilla of the industry, and that hasn’t happened. Compaq’s a big disappointment and they’re having growing pains. They should survive.
HP’s not exactly in the best of shape either. They’ve made a lot of lunkhead decisions that have cost them a lot of customers, most notably by not releasing drivers for their widely popular printers and scanners for newer Microsoft operating systems. While developing these drivers costs money, this will cost them customers in the long run so it was probably a very short-sighted decision. But HP’s inkjet printers are a license to print money, with the cartridges being almost pure profit, and HP and Compaq are the two remaining big dogs in retail. Plus they have profitable mainframe, Unix, and software divisions as well. They’ve got a number of ways to return to profitability.
The holidays weren’t kind to Gateway. They actually had to resort to selling some of their surplus inventory in retail stores, rather than using the stores as a front for their build-to-order business as intended.
Dell’s not happy with last year’s results either, so they’re looking to diversify and give themselves less dependence on desktop PCs. They’re growing up, in other words. They’re killing IBM and Compaq in PCs, and those companies are still surviving. Dell wants a piece of that action.
Intel botched a number of launches this year. They had to do everything wrong and AMD had to do everything right in order for AMD to continue to exist. That happened. AMD’s past problems may have been growing pains, and maybe they’re beyond it now. We shall see. Intel can afford to have a few bad quarters.
As for their chips, we pay a certain price for backward compatibility. But, despite the arguments of the Apple crowd, x86 chips as a rule don’t melt routinely or require refrigerants unless you overclock. All of my x86 chips have simple fans on them, along with smaller heatsinks than a G4 uses. I’ve seen many a Pentium III run on just a heatsink. The necessity of a CPU fan depends mostly on case design. Put a G4 in a cheap case with poor airflow and it’ll cook itself too.
Yes, you could fry an egg on the original Pentium-60 and -66. Later revisions fixed this. Yet I still saw these original Pentiums run on heat sinks smaller than the sinks used on a G4. The Athlon is a real cooker, so that argument holds, but as AMD migrates to ever-smaller trace widths, that should improve. Plus AMD CPUs are cheap as dirt and perform well. The Athlon gives G4-like performance and high clock speeds at a G3 price, so its customers are willing to live with some heat.
And Microsoft… There are few Microsoft zealots left today. They’re rarer and rarer. Microsoft hasn’t given us anything, yet we continue to buy MS Office, just like Mac users. We curse Microsoft and yet send millions and billions their way, just like Mac users. We just happen to buy the OS from them too. And while we curse Microsoft bugs and many of us make a living deploying Windows-based PCs (but the dozen or so Macs I’m responsible for keep me busier than the couple of hundred PCs I’m responsible for), for the most part Windows works. Mac owners talk about daily blue screens of death, but I don’t know when I last got one. I probably get one or two a year. I currently have eight applications running on my Windows 98 box. OS/2 was a far better system than Windows, but alas, it lost the war.
I can’t stand Microsoft’s imperialism and I don’t like them fighting their wars on my hardware. They can pay for their own battlefield. So I run Linux on some of my boxes. But sometimes I appreciate Windows’ backward compatibility.
I always look for the best combination of price, performance, and reliability. That means I change platforms a lot. I flirted with the Mac in 1991, but it was a loveless relationship. The PCs of that era were wannabes. I chose Amiga without having used one, because I knew it couldn’t possibly be as bad as Windows 3.0 or System 7.0. I was right. By 1994, Commodore had self-destructed and the Amiga was perpetually on the auction block, so I jumped ship and bought a Compaq. Windows 3.1 was the sorriest excuse I’d seen for a multitasking environment since System 7.0 and Windows 3.0. I could crash it routinely. So I switched to OS/2 and was happy again. I reluctantly switched to Windows 95 in 1996. I took a job that involved a lot of Macs in 1998, but Mac OS 8.5 failed to impress me. It was prettier than System 7 and if you were lucky you could use it all day without a horrible crash, but with poor memory management and multitasking, switching to it on an everyday basis would have been like setting myself back 12 years, so the second date wasn’t any better than the first.
Linux is very interesting, and I’ve got some full-time Linux PCs. If I weren’t committed to writing so much about Windows 9x (that’s where the money is), Linux would probably be my everyday OS. Microsoft is right to consider Linux a threat, because it’s cheaper and more reliable. Kind of like Windows is cheaper and more reliable than Mac OS. Might history repeat itself? I think it could.
The computer industry as a whole isn’t as healthy this year as it was last year. The companies with the most resources will survive, and some of the companies with fewer will fold or be acquired. The reason the industry press is harder on Apple than on the others is that Apple is less diversified than the others, and thus far more vulnerable.
David Farquhar is a computer security professional, entrepreneur, and author. He started his career as a part-time computer technician in 1994, worked his way up to system administrator by 1997, and has specialized in vulnerability management since 2013. He invests in real estate on the side and his hobbies include O gauge trains, baseball cards, and retro computers and video games. A University of Missouri graduate, he holds CISSP and Security+ certifications. He lives in St. Louis with his family.
