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Data breaches don’t cost anything–so here’s why they matter

What seems like a million years ago, when Sony Pictures got breached, some pundits were predicting that was the end of the company. I always thought that was hyperbole, but I have to admit I never went to the extreme of saying breaches are nearly harmless, which seems to be the current popular thinking.

Indeed, a financial analyst went on the Down the Security Rabbit Hole podcast and said breaches are an investment opportunity. Just buy the dip.

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