In response to Apple, Microsoft started its own “Switch” campaign featuring a freelance writer who ditched a Mac for a PC that runs Windows.
Well, the Associated Press tracked down this freelance writer and found she was a Microsoft PR hack. She said she really did switch. But Microsoft pulled the ad.
The AP tracked her down from the personal metadata Microsoft puts in all Office documents.
Can’t you just see the Apple “Switch” response now?
“Hi. I’m a CIA spy. I got rid of my insecure PC and switched to a Macintosh.”
I always thought the “Switch” campaign was really dumn, but suddenly Microsoft seems to have made it interesting.