Giddy Slashdotters are proclaiming the death of film since Kodak has announced it’s not going to sell film cameras anymore, at least not in the United States and Europe.
It proves to me that whoever wrote that story summary knows little or nothing about serious photography.
For many years, Kodak was a big name in serious photography. But come the 1960s, you started seeing serious cameras from a lot of other manufacturers. For the duration of my lifetime, Kodak cameras were pretty much relegated to the casual point-and-shoot arena.
But meanwhile, Kodak remained one of the largest producers of film. It remains so today. Go into any store and look for film, and the two brands you’re most likely to find are Kodak and Fuji.
Serious photographers have only recently begun to prefer digital. Some serious photographers still prefer the look of film. Pictures shot on film have a different look from digital shots, and they probably always will. Neither type of camera’s view on reality is necessarily more correct, but they’re certainly different, sometimes subtly, sometimes blatantly.
Casual photographers like digital point-and-shoots because they can take hundreds of pictures and only print out (and thus only pay for) the good ones. And there’s the perception among certain laypeople that digital is always better. CDs sound better than cassettes, so digital pictures will look better than film, right? That’s what the girl I was dating a year ago thought, and I never convinced her otherwise.
The money is in disposable cameras, film, and digitals. There’s just not much money to be made in the traditional point-and-shoots–too many companies are making them, and the margins are too thin. So Kodak is concentrating on the areas where it can make money. And Kodak can make a lot of money selling $150 digital cameras to people year over year (people will want to upgrade so they can make bigger prints, after all), or disposable cameras to people who forget to pack a camera, or film to people buying razor-thin-margin cameras made by someone else.
Once you can buy a $40 digital camera with resolution comparable to film, you’ll be able to declare film dead. But you can’t do that yet, and you won’t be able to for a few more years.
But I’m sure you already knew all of this, so I’m not sure why I’m writing this. But I feel better now.