When looking at the contrast between the Atari 2600 and Colecovision launch titles, Mattel’s initial lineup of four Intellivision launch titles gives some insight into their thinking. Since they had to build a new market, they produced a mix of two traditional games, an action/combat video game, and an educational title in an effort to appeal to a fairly broad audience. Not to mention each title competed directly with a title in Atari’s library.
Intellivision launch titles










