Depending on who you ask, Reggie Jackson was neither the first nor the last baseball player to have a candy bar named after him. But for people of a certain age, the Reggie Candy bar, first available from 1978 to 1981, and then reintroduced in 1993 and 2023, is iconic. And when it’s not in production, the people who miss it miss it badly.
The story of the Reggie bar, of course, is intertwined with the story of its namesake. And it started with a well-publicized comment Jackson made in frustration.
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