When IBM announced the IBM PCjr home computer in 1983, the industry expected it to dominate the home market. Who didn’t want a computer that could run office software while offering game console-like graphics and sound capabilities? But it didn’t work out that way. Instead, it flopped like New Coke. Why did the IBM PCjr fail?
The IBM PCjr failed because of three flaws: It was too expensive, too incompatible, and not expandable enough. While its competitors were trying to build new machines with as few compromises as possible, IBM deliberately designed the PCjr to be its second-best or third-best product, so the market went other directions.










