Plastimarx is a frequently misunderstood 20th century toymaker. It was part of Louis Marx’s post-WWII expansion into foreign markets, specifically Mexico. But how and when it came about and ended are all a bit unclear. Let’s try to clear it up.
Plastimarx’s slogan translated to “They are beautiful, they are durable, they are Plastimarx toys.” It was perhaps the last piece of Louis Marx’s toy empire to fall, surviving until 1991.










