I took some steps this weekend to make the site more mobile-friendly. I get a lot of traffic from tablets and phones, so I figure the better their experience, the more likely they are to stay around. Fortunately it’s not hard to make WordPress more mobile-friendly.
First, I switched to a 2-column format. On small screens, two columns display better than three.
Next I installed a plugin called definitely-allow-mobile-zooming. This forces your page to allow zooming on mobile devices, since some CSS disallows it. On some devices my page worked fine without it, but Google’s tools flagged me as mobile-unfriendly until I installed it.
Google is going to start tweaking search results based on whether the searcher is on a desktop or a mobile device and favor sites that render well under the searcher’s conditions, so these adjustments are worth making if you value search engine traffic.