Atari was on top of the world in 1982, so much so that the movie Blade Runner featured it as a dominant company in 2049. But it fell hard and fast, and several times. Here’s why Atari failed and didn’t maintain world dominance for 80 years like we once expected.
Atari’s failure happened on two fronts, the computer market and the game console market. Atari was an early pioneer in both, but its upstart competitors ultimately understood both markets better. But in all fairness, not all of the companies that understood the market better survived either.
David Farquhar is a computer security professional, entrepreneur, and author. He has written professionally about computers since 1991, so he was writing about retro computers when they were still new. He has been working in IT professionally since 1994 and has specialized in vulnerability management since 2013. He holds Security+ and CISSP certifications. Today he blogs five times a week, mostly about retro computers and retro gaming covering the time period from 1975 to 2000.
