Digg was a high flying news aggregation site from the early web 2.0 era that still exists today, but really in name only. It serves as a cautionary too for why high profile websites tend not to make major changes overnight. A major update, Digg v4, introduced August 25, 2010, caused the site to implode over the course of about 6 weeks during the late summer of 2010. Contemporary tech CEOs would do well to read up on it lest they repeat history.
Digg went from concept to being worth $200 million in about three years and was more popular than Reddit, which is now a $15 billion company. One ill fated change wiped out 90% of its value and its user base in a matter of six weeks.
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