A former Microsoft executive referenced watermelon KPIs the other day on social media. It’s been a long time since I’ve heard that term, but I see examples of watermelon KPIs frequently. Let’s talk about what watermelon KPIs are, how to recognize them, and why they are bad, but people still love them.
A watermelon KPI is a statistic or metric that looks good, but upon further examination, is actually bad. Like a watermelon, these KPIs are green on the outside, but red on the inside.

David Farquhar is a computer security professional, entrepreneur, and author. He has written professionally about computers since 1991, so he was writing about retro computers when they were still new. He has been working in IT professionally since 1994 and has specialized in vulnerability management since 2013. He holds Security+ and CISSP certifications. Today he blogs five times a week, mostly about retro computers and retro gaming covering the time period from 1975 to 2000.









