Digg was a high flying news aggregation site from the early web 2.0 era that still exists today, but really in name only. It serves as a cautionary too for why high profile websites tend not to make major changes overnight. A major update, Digg v4, introduced August 25, 2010, caused the site to implode over the course of about 6 weeks during the late summer of 2010. Contemporary tech CEOs would do well to read up on it lest they repeat history.
Digg went from concept to being worth $200 million in about three years and was more popular than Reddit, which is now a $15 billion company. One ill fated change wiped out 90% of its value and its user base in a matter of six weeks.
David Farquhar is a computer security professional, entrepreneur, and author. He has written professionally about computers since 1991, so he was writing about retro computers when they were still new. He has been working in IT professionally since 1994 and has specialized in vulnerability management since 2013. He holds Security+ and CISSP certifications. Today he blogs five times a week, mostly about retro computers and retro gaming covering the time period from 1975 to 2000.
