In case you didn’t know it, Amazon.com sells used books as well as new books. This New York Times story (via News.com) says authors and publishers still don’t like used book sales because they say it hurts new book sales.
I happen to be a published author. I say they need to quit whining.In case you didn’t know it, here’s how authors are generally paid. Authors get a royalty on each copy of the book sold. The royalty varies. On a typical Dummies book, the royalty is about 25 cents. Other publishers pay closer to 10 percent of the cover price. When you buy a book for $25, the author will probably see $1.50-$3 of it.
When the publisher agrees to take the book, the author gets an advance, usually of a few thousand dollars. Celebrities might get half a million or more. A first-time author might get less than $10,000. Generally the advance is determined based on expected sales. So I’ll always get a fraction of what a marketing machine like Phil McGraw gets, since he can essentially turn his daily TV show into an hour-long commercial for his book until he’s happy with the sales.
The advance is paid back by withholding royalties. So, if I were to get a $6,000 advance to write a book and got a royalty of $1 per copy, I would start seeing royalties after 6,000 books were sold.
Some people say used book sales hurt authors and publishers because these books exist and are bought and sold outside of this royalty structure. If you buy a used copy of Optimizing Windows, I don’t see a penny of it. Unfair, right?
Wrong. I got my royalty on that copy when the copy sold the first time.
The only time that a used book sale truly hurts the author or the publisher is when a copy that was sent to a reviewer or an otherwise free copy ends up on the used book market. This happens, even when the free copy is stamped “Not for resale” or something similar. But even then, the harm is minimal. Optimizing Windows got a huge burst in sales when Sandy McMurray reviewed it. Thanks to him, the book made Amazon’s Top 10 in Canada and even hit #1 a couple of times. He made me thousands sales. I don’t give a rip if he resold his review copy–it’s still a huge gain for me. As far as I’m concerned, if a review results in two book sales–which it inevitably will–that free copy did its job.
And, sadly, books go out of print. Once that happens, the only way to get a copy is to buy a used one.
I have no problem at all with used books. It keeps books circulating, and I believe that people who buy used books also buy new books. They’re also more likely to talk about books, which will result in more sales of both used and new books.
Besides, if you buy a book and you don’t think enough of it to keep it, shouldn’t you be able to get some of your money back out of it?