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But I'll say it was Jack Tramiel.

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My docs; Apple; Lost cd rom drive

It's that time of year again. MacWorld time. I work with Macs way too much, so of course I have opinions. If you expect me to withhold them, you don't know me very well.

Let's face it: Apple's in serious trouble. Serious trouble. They can't move inventory. The Cube is a bust--unexpandable, defect-ridden, and overpriced. The low-end G4 tower costs less than the Cube but offers better expandability.  Buying a Cube is like marrying a gorgeous airhead. After the looks fade in a few years, you're permanently attached to an airhead. So people buy a G4 tower, which has better expandability, or they get an iMac, which costs less.

Unfortunately, that gorgeous airhead metaphor goes a long way with Apple. The Mac's current product line is more about aesthetics than anything else. So they've got glitzy, glamorous cases (not everyone's cup of tea, but hey, I hear some people lust after Britney Spears too), but they're saddled with underpowered processors dragged down by an operating system less sophisticated under the hood than the OS Commodore shipped with the first Amiga in 1985. I don't care if your PowerPC is more efficient than an equivalently-clocked Pentium IV (so's a VIA Cyrix III but no one's talking about it), because if your OS can't keep that CPU fed with a steady stream of tasks, it just lost its real-world advantage.

But let's set technical merit aside. Let's just look at pure practicalities. You can buy an iMac for $799. Or, if you're content with a low-end computer, for the same amount of money you can buy a low-end eMachine and pair it up with a 19-inch NEC monitor and still have a hundred bucks left over to put towards your printer. Yeah, so the eMachine doesn't have the iMac's glitzy looks. I'll trade glitz for a 19-inch monitor. Try working with a 19-inch and then switch to a 15-inch like the iMac has. You'll notice a difference.

So the eMachine will be obsolete in a year? So will the iMac. You can spend $399 for an accelerator board for your iMac. Or you can spend $399 for a replacement eMachine (the 19-inch monitor will still be nice for several years) and get a hard drive and memory upgrade while you're at it.

On the high end, you've got the PowerMac G4 tower. For $3499, you get a 733 MHz CPU, 256 MB RAM, 60 GB HD, a DVD-R/CD-R combo drive, internal 56K modem, gigabit Ethernet you won't use, and an nVidia GeForce 2 MX card. And no monitor. Software? Just the OS and iMovie, which is a fun toy. You can order one of these glitzy new Macs today, but Apple won't ship it for a couple of months.

Still, nice specs. For thirty-five hundred bucks they'd better be nice! Gimme thirty-five hundred smackers and I can build you something fantabulous.

But I'm not in the PC biz, so let's see what Micron might give me for $3500. For $3514, I configured a Micron ClientPro DX5000. It has dual 800 MHz Pentium III CPUs (and an operating system that actually uses both CPUs!), 256 MB of RDRAM, a 7200 RPM 60 GB hard drive, a DVD-ROM and CD-RW (Micron doesn't offer DVD-R, but you can get it third-party if you must have one), a fabulous Sound Blaster Live! card, a 64 MB nVidia GeForce 2 MX, and in keeping with Apple tradition, no monitor. I skipped the modem because Micron lets me do that. If you must have a modem and stay under budget, you can throttle back to dual 766 MHz CPUs and add a 56K modem for $79. The computer also includes Intel 10/100 Ethernet, Windows 2000, and Office 2000.

And you can have it next week, if not sooner.

I went back to try to configure a 1.2 GHz AMD Athlon-based system, and I couldn't get it over $2500. So just figure you can get a machine with about the same specs, plus a 19-inch monitor and a bunch more memory.

Cut-throat competition in PC land means you get a whole lot more bang for your buck with a PC. And PC upgrades are cheap. A Mac upgrade typically costs $400. With PCs you can often just replace a CPU for one or two hundred bucks down the road. And switching out a motherboard is no ordeal--they're pretty much standardized at this point, and PC motherboards are cheap. No matter what you want, you're looking at $100-$150. Apple makes it really hard to get motherboard upgrades before the machines are obsolete.

It's no surprise at all to me that the Mac OS is now the third most-common OS on the desktop (fourth if you count Windows 9x and Windows NT/2000 as separate platforms), behind Microsoft's offerings and Linux. The hardware is more powerful (don't talk to me about the Pentium 4--we all know it's a dog, that's why only one percent of us are buying it), if only by brute force, and it's cheaper to buy and far cheaper to maintain.

Apple's just gonna have to abandon the glitz and get their prices down. Or go back to multiple product lines--one glitzy line for people who like that kind of thing, and one back-to-basics line that uses standard ATX cases and costs $100 less off the top just because of it. Apple will never get its motherboard price down to Intel's range, unless they can get Motorola to license the Alpha processor bus so they can use the same chipsets AMD uses. I seriously doubt they'll do any of those things.

OS X will finally start to address the technical deficiencies, but an awful lot of Mac veterans aren't happy with X.

Frankly, it's going to take a lot to turn Apple around and make it the force it once was. I don't think Steve Jobs has it in him, and I'm not sure the rest of the company does either, even if they were to get new leadership overnight. (There's pressure to bring back the legendary Steve Wozniak, the mastermind behind the Apple II who made Apple great in the 1970s and 1980s.)

I don't think they'll turn around because I don't think they care. They'll probably always exist as a niche player, selling high-priced overdesigned machines to people who like that sort of thing, just as Jaguar exists as a niche player, selling high-priced swanky cars to people who like that sort of thing. And I think the company as a whole realizes that and is content with it. But Jaguar's not an independent company anymore, nor is it a dominant force in the auto industry. I think the same fate is waiting for Apple.

Mailbag:

My docs; Apple; Lost cd rom drive

The post 01/11/2001 appeared first on The Silicon Underground.