I saw a story yesterday about how e-readers are getting cheaper, but e-books are rising in cost.
In some cases, the e-books cost as much as, or more than a paper copy of the book. Which, as anyone with any knowledge of printing should be able to tell you, is ridiculous. Most of the cost of a paper copy of the book is printing and distribution. Or, at least that’s what they used to tell writers. When people paid $24.95 for a copy of my book, published in 2000, I saw about $1.75 of it. I’m probably not supposed to tell you that, but I just did. The printing and distribution costs of an e-book are negligible, so if the author, who does most of the work, is supposed to be able to get by on $1.75, shouldn’t the publisher and retailer find a way to do the same? So divide the revenue evenly between the author, publisher, and retailer, sell the e-book for $5.25 and, and everything’s fair. They could even put the book on sale for $2.97 sometimes, drop everyone’s share to 99 cents, and hope to make it up in increased sales.
But here are some things you can do while you wait for publishers to get a dose of reality.