Comments on: Jack Tramiel and Atari https://dfarq.homeip.net/jack-tramiel-and-atari/?utm_source=rss&utm_medium=rss&utm_campaign=jack-tramiel-and-atari David L. Farquhar on technology old and new, computer security, and more Thu, 02 Jul 2026 15:36:09 +0000 hourly 1 By: Jon https://dfarq.homeip.net/jack-tramiel-and-atari/#comment-57722 Thu, 02 Jul 2026 15:36:09 +0000 https://dfarq.homeip.net/?p=38720#comment-57722 Around the time of its release the Atari ST was often called the “Jackintosh” – and on one old 80s British TV programme you can find on YouTube, it was optimistically coined the “Mac-Basher”!

As someone who grew up in the era of the ST-Amiga wars these names are a reminder that Tramiel’s Atari was targeting a much more serious market niche in 1985 and 86 compared to 89 or 90.

Talking to Atari fans these days, they seem to have mixed views of the Tramiel era. “He pulled the car out of the ditch, got it back on the road but then crashed it into a wall” seems to be a common view. Tramiel’s “power without the price” strategy benefited from vertical integration at Commodore but Atari never had the same advantage. Still, they did ship some interesting products under Jack’s watch.

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