In 1996, Dr. Thomas Pabst, a German MD then living in England, created a web page where he talked about motherboards, video cards, and a then little-known phenonemon called overclocking. Dubbed Tom’s Hardware Guide, it spawned a long list of imitators, creating a new industry: PC hardware enthusiast sites.
In 2006 he sold the site and walked away.
As a journalist, Dr. Pabst was a mixed bag. He broke a lot of rules. This made him at times a brilliant journalist and a questionable one. His defiant attitude toward Intel was outstanding journalism. His practice of breaking articles into a dozen pages to deliver more ad impressions wasn’t quite so great. And at times he did seem to get a bit too cozy with some vendors.
Journalists’ work has to sell advertising to keep the lights on. That’s reality. But there’s a balance that an ethical journalist has to strike between serving the reader and serving the advertiser. When in doubt, serve the reader. Journalism school spends a lot of time on that.
But Dr. Pabst didn’t exactly ask to become a journalist. The site started out as a hobby. Then it got huge and selling advertising became a necessity. At some point he potentially could have made more off the site than he could make practicing medicine.
And let’s go back to that Intel thing for a minute. When Intel released a 1.13 GHz Pentium III that didn’t work, he called them to task for it when no one else would. When the Pentium 4 came along, it was clocked faster than the Pentium III and it cost more, but it ran slower. Most tech journalists played right along, but Dr. Pabst didn’t.
I do think he was fair to Intel. When Intel released a product that was particularly good at something, he mentioned it. Sometimes Intel released something that was accidentally good at something. He pointed that out too. The first Celerons were really poor performing chips. But he pointed out that the things Intel cheaped out on also made them easy to overclock. And a Celeron running at 400 MHz turned out to be pretty good at 3D gaming in the late 90s. In his mind, those Celerons were good chips. They weren’t what Intel intended to make, and I’m sure that made him smile.
Nevertheless, he became a polarizing figure. I think there were several reasons for it. He had an ego and it showed. That can turn people off. At times he gave off the vibe that he really would rather be practicing medicine. That’s understandable. He went to medical school instead of journalism school for a reason. Well, at least one reason.
And toward the end he clearly was bored with it all. Maybe you agree with him and maybe you don’t. But in the mid 2000s, he thought computers and gaming lost innovation and imagination. I happen to agree with his view. Others disagree. There’s room in this world for both views.
When we look at who Dr. Thomas Pabst was, you can understand. He never was the stereotypical 1990s computer geek. He was intelligent and highly educated, yes. But he made it clear from the beginning that he was a multi-dimensional person. Sure, he understood the physics of computing, but he was a surgeon. That suggests he liked biology better. Otherwise he probably would have chosen to be a radiologist. He liked video games, but he also liked physical fitness. His mountain bike was as important to him as his computer. His fame gave him an audience to talk about those other things, and I noticed a different tone in his writing when he asked about mountain biking and cars.
Over time, one thing became clear. He was a medical doctor turned technology journalist losing interest in the technology he covered. Not only did it show in his writing, at times he even said it. All of this made him more polarizing and I’m sure his ego didn’t like that.
I don’t blame him for walking away in 2006. I’ve walked away from a few things myself. When you’re unhappy, sometimes that’s the best thing to do. There’s little doubt there were times he told himself he didn’t go to medical school to write reviews of CPUs and motherboards he didn’t like.
He left a few clues about his whereabouts but didn’t make himself easy to find. The easy conclusion to draw is that he just wanted to go back to being a doctor and no longer wanted the attention.
He resurfaced in 2015. A web site called VR World named him senior fellow. He wrote exactly one editorial, in mid-March 2015. Aside from a few life changes he probably could have written it any time in 2006 though. His life had changed a bit but the man had not. He observed the industry was more innovative in 2015 than in 2006 but still argued it wasn’t enough. The comeback editorial, 22 months after its publication, had a mere five comments.
It probably wasn’t the reception he expected. And maybe he decided the work still wasn’t interesting to him.