If you’re wondering why political-style anti-Google ads are suddenly running everywhere, it’s no coincidence. Microsoft has hired one of Bill and Hillary Clinton’s advertising masterminds to try his hand at campaigning against Google.
While it seems to be having some effect on public opinion, its effect on market share and Microsoft’s bottom line will take more time to gauge. But I think in the long term, talking to customers and figuring out why they are walking out of Microsoft stores empty-handed will prove more effective. Read more
The Encyclopædia Britannica is, after 244 years, calling it quits on its print edition, and I’m sure Wikipedia is gloating, because as I recall, that was one of its goals around a decade ago.
Wired argues that Encarta did more to kill Britannica than Wikipedia. I tend to agree.
This week, Microsoft surprised a lot of people by buying Skype. I think most people thought Facebook would do it. Now I keep hearing pundits say that this will fail, because Microsoft buyouts always fail.
I’m sure some of them do, but none come to mind at the moment. But I can think of several Microsoft buyouts that worked out really well. Over the years, I think Microsoft has proven itself to be pretty adept at both cloning products and buying products. They don’t always improve them all that much, but they frequently remain popular.
Sometimes I think Microsoft is better at buying products than developing them. After you see this list, you might agree.