The late majority is an important concept in marketing and business. This is the phase when an idea goes completely mainstream. If it’s your idea, this is the phase when you’ve made it. If you’re competing against this idea, you’d better be ready to be counter culture. I’ll provide you the definition, and some examples from somewhat recent history.
David Farquhar is a computer security professional, entrepreneur, and author. He started his career as a part-time computer technician in 1994, worked his way up to system administrator by 1997, and has specialized in vulnerability management since 2013. He invests in real estate on the side and his hobbies include O gauge trains, baseball cards, and retro computers and video games. A University of Missouri graduate, he holds CISSP and Security+ certifications. He lives in St. Louis with his family.