The Silicon Underground
  Welcome to Dave Farquhar's Silicon Underground Monday, November 23 2009 @ 12:14 PM CST  
Theme Changer
Change the look of the site by selecting a theme below:

What's New
STORIES
No new stories

COMMENTS last 48 hrs
  • Why don't wins co...

  • LINKS last 2 wks
    No recent new links

    Google Ads

    User Functions
    Username:

    Password:

    Don't have an account yet? Sign up as a New User

    Firefox


    Lionel at Target   
    Monday, November 10 2008 @ 06:36 PM CST
    By David L. Farquhar

    On Sunday, I went to Target largely because I had a coupon, but I also wanted to get a gift for my son.

    I had heard Target was selling Lionel trains, and I'd seen a picture of the endcap, which included a Lionel teddy bear in addition to the trains. I wanted one.

    I got my bear, but there weren't very many left. What I also take as good news is what else wasn't left.

    I saw two O gauge train sets. But I saw zero add-on track packs, and I also saw zero add-on cars. I know my local Target had them because I checked their inventory online on Friday. So it would appear that people are buying track and train cars.

    I've always believed the problem with selling trains at retail is that since the 1970s at least, for the most part sets are all anyone has tried to sell. The sets sell poorly, and people assume it's because nobody likes trains anymore.

    The bigger problem is that a train running around in circles is only interesting for so long--and "so long" has been getting shorter and shorter since the 1950s.

    That's why you could buy add-on cars, track, and switches anywhere trains were sold, and to some extent even in the 5 & 10 stores, in the 1950s.

    But ever since Louis Marx got old and retired, nobody has realized this. They just sell a short train with a loop of track measuring about 3 feet by 4 feet and wonder why half the sets remain unsold and the other half end up in closets.

    Since people are buying extra track and cars at Target this year, and the extra track and cars appears to be selling out before the sets do, that suggests to me that some of these sets won't end up in closets. I just wish they would sell switches and crossings. Lionel needs to try not to alienate its network of authorized dealers, but maybe if Lionel only sold its manual switches at Target, the dealers would be happy.

    Many hobbyists wouldn't be happy with the stuff Lionel is selling at Target, but established hobbyists aren't the market here. It's the people wanting a train to put around the Christmas tree, or the people looking for a $200 gift that's something more traditional than a video game.

    Some of those sets will become family traditions, hauled out of the basement or attic every November and tirelessly running laps until sometime a little after New Year's Day before being packed back into a box again. Some of those families will add a car here or there and maybe add some more track, but many will probably run the sets as-is.

    I'm sure I'll see some in garage sales in a few years. That's just reality.

    And for some percentage of the people who get these sets, the train will grow into an obsession. That first train will lead to more cars and more track, and then to miniature villages populated with miniature figures and miniature vehicles, and, of course, more and more trains.

    But what I saw at Target on Sunday makes me more confident that Lionel will be around a while longer. And that's nice.

      [ Views: 918 ]  


    Lionel at Target | 0 comments | Create New Account
    The following comments are owned by whomever posted them. This site is not responsible for what they say.
    No user comments.
    What's Related
  • More by DaveF
  • More from Toy trains

  • Story Options
  • Mail Story to a Friend
  • Printable Story Format


  • Calendar
    November 2009
    SuMoTuWeThFrSa
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25
    26
    27
    28
    29
    30
    1
    2
    3
    4
    5
    Click on any day to see postings and events for that date.

    Referrals

    Top 10 by Comments
    Story TitleComments
    Cheap laptops from Sotec 253
    An untrustworthy vendor 164
    Upgrading an eMachine 125
    eMachine upgrade advice 99
    Why I dislike Microsoft 51
    Upgrade diary: Gateway G6-400 35
    And we're live 30
    The day after the Columbia 22
    How to pray 22
    CD-ROM troubleshooting under Windows 9x 20

    Top 10 Read
    Story TitleViews
    eMachine upgrade advice 74334
    Upgrading an eMachine 63083
    How to view a blg file in Windows 2000 50612
    Cheap laptops from Sotec 32796
    Upgrade diary: Compaq Presario 7360 19997
    Upgrade diary: Gateway G6-400 19874
    CD-ROM troubleshooting under Windows 9x 15549
    Finding an open-source alternative to Ghost 14292
    Big trouble 13816
    Salary cap? Baseball needs something 11798

    Topics
    Home
    Apache (2)
    Baseball (63)
    Book reviews (2)
    Business (1)
    Christianity (57)
    Cooking (1)
    Copyright (16)
    Curmudgeonry (1)
    Design (7)
    DOS (6)
    Games (4)
    Genealogy (11)
    General (507)
    Hardware (168)
    Health (13)
    Human Interest (9)
    Humor/Satire (19)
    Investing (4)
    Journalism (1)
    Linux (93)
    Macintosh (22)
    Model Building (3)
    Music (33)
    net.culture (40)
    Personal (88)
    Photography (6)
    Politics (3)
    Retro Computing (26)
    Saving money (72)
    Servers and Networking (18)
    Society (49)
    Software (55)
    Spam (13)
    St. Louis (23)
    This weblog (14)
    Toy trains (74)
    Troubleshooting (7)
    Useless Trivia (1)
    Vendors (6)
    Video (21)
    Viruses (12)
    Windows (120)
    Writing (16)

    Older Stories
    Wednesday 30-Sep
  • 401(K) Paperwork (0)

  • Sunday 27-Sep
  • First impressions: HP Mini 110 (1)

  • Saturday 26-Sep
  • Getting more screen real estate in Firefox (0)

  • Wednesday 23-Sep
  • Barfy. (4)

  • Monday 21-Sep
  • Why I quit my job (2)

  • Saturday 12-Sep
  • Slimming down Windows XP for SSDs and nettops (0)

  • Thursday 10-Sep
  • And... bailing out. (3)

  • Friday 04-Sep
  • End of the innocence (0)

  • Monday 31-Aug
  • Installing Windows off USB (1)

  • Friday 21-Aug
  • Diving into real estate (0)

  • Who's Online
    Guest Users: 8

    Syndicate!
    Get your RSS/RDF fix here.

    List of all stories
    Click here for a list of all the entries on this site


    Created this page in 1.38 seconds


     Copyright © 2009 Dave Farquhar's Silicon Underground
     All trademarks and copyrights on this page are owned by their respective owners.

    Powered by GL 1.3.x